A brand reborn. We started by creating a logo to capture the symbol of joyous beginnings: two lines on a pregnancy test.

We then created the brand's first national campaign to convey one simple truth: You can end up with the best. Or you can simply start there.

We created a series of local ads to introduce future parents to CCRM locations around the country. Each fertility clinic has an individualized message for the region it serves.

With a new logo in place, we expanded CCRM's optimistic brand identity to every touch point.